Sunday, April 12, 2009

Jitendra Jain brings `Joy 24x7` to all readers

`Joy 24x7`, a book authored by Jitendra Jain lays emphasis on the colourful aspects of human life. It also includes Sadhguru Jaggi Vasudhev`s observations on pleasure and ecstasy.

DePOT, which is a part of Pantaloon Retail (India) Limited (also a part of Future Group) and a retailer of ‘books, music and gifts’, launched 'Joy 24x7', authored by Jitendra Jain, in the presence of Sadhguru Jaggi Vasudhev, who is the founder of Isha Foundation at a book release function held at DePOT, Ambi Mall, Gurgaon.

Jitendra Jain is a volunteer with Isha Foundation and was initiated by Sadhguru in 2004. An Electronics Engineer from Hyderabad and an MBA from Indian Institute of Management, Bangalore, he has worked at Senior Management levels in Marketing at various Multinational organizations.

The book 'Joy 24x7' is not based on any religion, ritual, meditation techniques or spiritual practices; but simply dwells on inspiration to explore joy. The book also has simple, short snippets of what Sadhguru Jaggi Vasudhev has to say, about 'Joy'. Full of Sadhguru’s incredible clarity of expression, his brilliant wit and sense of observation, his ability to bring the most profound aspect in a very simple and direct way, this book is for anyone who seeks to be joyful in life.

Speaking at the release, Jitendra Jain, author, Joy 24x7 said, “The joy that I experienced with Isha Yoga is something that I wanted to share with other people around the world through my book 'Joy 24x7'. I have no words to express my gratitude; it is such an honour to be able to enunciate what I felt through this book. I would like to also thank Depot for being associated with this release and agreeing to provide me with the platform to sell the book in all their stores, across the country, and to help me spread the joy”.

Sadhguru Jaggi Vasudhev is the founder of Isha Foundation, which is a non-profit organization based at Velliangiri Mountains in southern India. The foundation is a non-political, non-religious organization that does not promote any particular ideology, but works on the mission of the betterment of all individuals, society and world.

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